A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for completing a short, post-stay questionnaire with the Caddo Stylus Satin pen attached. The comfortable writing experience offered the feel the resort wanted and the trendy style that aligned with its image. The pens were imprinted with the VIP hotline phone number and URL. The guests were encouraged to take the pens with them to have immediate access to the resort's concierge service when they wanted to book another stay.